[PhD’s Corner] Mauro Florez: Digital Transition in Agriculture – Description of its deployment and impact on the position of farmers in the value chain

Mauro Florez is one of the #DigitAg co-funded PhDs

Digital Transition in Agriculture – Description of its deployment and impact on the position of farmers in the value chain

  • Start Date: 01-10-2019
  • University:  MUSE University of Montpellier
  • PhD School: EDEG – Economie Gestion Montpellier
  • Field(s): Management, Economics and  Sociology
  • Doctoral Thesis Advisor: Isabelle Bourdon (Université de Montpellier, MRM ) et Isabelle Piot-Lepetit (Inra, MOISA)
  • Co-supervisors :  Karine Gauche (Montpellier SupAgro, MOISA) et Magali Aubert (Inra, MOISA)
  • Funding: #DigitAg – Université de Montpellier
  • #DigitAg:  Axis 1 & 2 – Challenges 7 & 5

Key words: Digital Transition, Technological Adoption, Appropriation, Technological Use, Economic performance, Value Chain, Organizational Capabilities, Competitive advantage

Abstract: The project focuses on describing the current state of the digital transition in agriculture and future directions. The objective is to understand and explain the determinants and obstacles to the use and appropriation of digital technology in agriculture, with a perspective that goes beyond the mere diffusion and adoption of innovations. Using concepts from the domains of economics, management and sociology, the selected approach makes it possible to characterize the heterogeneity of behaviors, the implied evolutions for current jobs, and the possibilities of changes in the positioning of farmers in the value chain. From a methodological point of view, the project will develop an analytical framework with a temporal dimension and crossing points between the different stages of the digital transition. The economic impact will be captured through the organizational capabilities approach that allows the identification of practices that generate a competitive advantage and therefore a better positioning in the value chain. Empirically, surveys will be conducted with farmers, agricultural advisers, experimental farms, and digital solution publishers to describe and understand the digital transition in agriculture.

 

Contact: mauro.florez [AT] umontpellier​.fr

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